Our Story
Pioneering Parents
Yoto was started by Ben and Filip, two dads with a shared background in the music industry united in that all-too-familiar tug of war between encouraging independent play in their kids and screen time. Influenced by the teachings of Maria Montessori, the idea for a connected, screenless device that’d give children access to a whole world of audio felt like one that needed to be realised.
We put kids in control
Amazing things happen when we let children lead the way. Independent kids are more creative, curious and confident. Everything we do, from the products and audio content we create to the partners we work with, is done with this belief in mind.
Look mum, no ads!
Exploring the limits of your imagination shouldn’t include advert breaks. That’s why we’ve built a universe of intuitive, fun (but always safe) products and content. Our aim is to set the scene for life’s greatest adventure, childhood. No interruptions.
A new soundtrack for childhood
Yoto Originals are titles created by Yoto, available exclusively on Yoto. Dive into reimagined classics, all-new characters and adventures, and uniquely interactive audio that kids won’t find anywhere else.
We're all ears
Empathy is an important part of who we are and what we do. That’s why we take customer feedback so seriously. Actively listening is what keeps us open-minded, inspired and helps us stay in touch with what families need.
Discover all their favourites
On Yoto, kids enjoy countless stories, songs, activities, facts and games. They can take a stroll with a Gruffalo, rock out with Queen or learn about the world around them. And with 1,000+ titles to choose from, there’s always something new to discover.